bee2
PACKAGING DESIGN
An Australian company with a passion for honey and a desire to share Australia's natural foods with the world.
the challenge
The product label design faces challenges in clarity and visual hierarchy. The busy layout, low-contrast colour scheme, and small font sizes make it difficult for consumers to quickly identify key information. The brand logo competes with other elements, reducing its prominence.
the solution
Simplifying the label by creating a clearer visual hierarchy, using larger fonts for key information like flavours, and increasing contrast between text and background for better readability. Streamlining the design across all flavours with consistent colour schemes and layouts will improve cohesion and make the product easier to identify on the shelf, ultimately enhancing the consumer experience.
the result
The new design is much cleaner, with a clear visual hierarchy that makes the product and brand easy to identify. The central badge design and natural elements effectively highlight the product’s organic qualities, appealing to health-conscious consumers. This product will be stocked in the U.S. market. The improved readability and contrast are well-suited for quick recognition, especially in a competitive space like LA.
the transformation
Use the slider to toggle between before and after working with Soulve Studio.
It was so easy to work with you and your vision to create is remarkable.
Thank you so much for all your great work. It was so easy to work with you and your vision to create is remarkable. We let you take full control over the designs and you never disappointed. I would highly recommend your services. Thanks, again!!!!!
GEORGE , FOUNDER OF BEE2
