Meet Bel, Founder & Designer Behind Soulve Studio
Big-studio thinking, without the big-studio experience
Soulve specialises in working with product-based businesses across beauty, skincare, wellness, food, beverage, lifestyle and natural products, from new businesses preparing to launch through to established brands ready for their next chapter.
When you work with Soulve, you work directly with me.
I'm the person reading your questionnaire, thinking through your strategy, sketching ideas, designing the work and talking you through the decisions behind it.
My process is collaborative, intuitive and genuinely personal. I want you involved in the evolution of your brand, while also feeling confident that you have someone experienced taking care of the details and guiding the project forward.
Established in 2021
ABOUT SOULVE STUDIO
SUPPORTING WOMEN IN BUSINESS
From agency life to building Soulve
Before Soulve, I spent years working across agencies and in-house design teams, creating work for established Australian brands including Tip Top, V, Karicare and Caroma.
But after becoming a mum, what I wanted from my career started to change. I still loved design and wanted to create ambitious, meaningful work, I just didn't want that success to come at the expense of being present for my family.
So in 2021, I started Soulve Studio.
What began as a way to build a creative career on my own terms has grown into a studio that has partnered with 140+ product-based businesses, helping founders turn ideas, DIY beginnings and growing businesses into brands they're genuinely proud to put into the world.
Today, I work with clients across Australia and internationally, bringing brand identity, packaging and Shopify together under one studio.
★ ORGANISATION QUEEN ★ MOTHER ★ WIFE ★ 14 YEARS EXPERIENCE ★ CREATIVE SOUL ★ ORGANISATION QUEEN ★ MOTHER ★ WIFE ★ 14 YEARS EXPERIENCE ★ CREATIVE SOUL ★ ★ ORGANISATION QUEEN ★ MOTHER ★ WIFE ★ 14 YEARS EXPERIENCE ★ CREATIVE SOUL ★ ★ ORGANISATION QUEEN ★ MOTHER ★ WIFE ★ 15 YEARS EXPERIENCE ★ CREATIVE SOUL ★ ORGANISATION QUEEN ★ MOTHER ★ WIFE ★ 15 YEARS EXPERIENCE ★ CREATIVE SOUL ★
I’m a mother first, a thinker by nature, and a doer in how I work.
I’m Bel, the founder and designer behind Soulve Studio. a Sydney-based design studio specialising in brand identity, packaging and Shopify for product-based businesses
With 15+ years of design experience, I’ve worked across agency, in-house and studio environments before building Soulve to help ambitious founders create brands that feel considered, distinctive and ready to grow.
fun facts
fun facts
Gardening
what i do for fun /
Bee Gees
fav boy band /
11pm-1am
best time i work /
Coffee!
FAVOURITE DRINK /
Early Morning
MORNING OR NIGHT /
15
YEARS EXPERIENCE
145
CLIENTS WORKED WITH
378
LABELS CREATED
Years of experience, hundreds of brands, and real work that goes beyond just making things look good.
Let's Break it
Brand Identity Design →
Shopify Design & Development →
Packaging Design →
VIP Intensive Days →
More than one piece of the puzzle
"Bel has been a true blessing. Working with her has transformed not only my brand but also the way I approach my business. "
She’s the perfect blend of professionalism and creativity, always on time, incredibly organized, and deeply knowledgeable. She listens with care and pours her heart into everything she does, which is reflected in the stunning results we achieved together. Beyond her skill, Bel’s genuine warmth and beauty shine through in both her work and her character. I feel so fortunate to have found someone with whom I’ve built such a meaningful and seamless collaboration. The spirit of our partnership is visible in every detail of my brand’s image. I can’t wait to create even more together. I’m endlessly grateful for your incredible work, Bel.
ALAE, HERBALISTA LOVE
"I am grateful to have found someone who not only creates beautiful work but is also interested in the goal and outcome."
I decided to work with Bel because I knew that I did not want to spend a few years floundering around trying to figure it all out —instead I wanted things to start out exceptional so that I could focus more on the other aspects of the business that need attention in order to be successful all around.
MADELINE, FLORA X FAUNA
"Bel - aka superwoman! Where do we even start? Bel completely blew all of our expectations out of the water."
Her attention to detail is out of this world and I can't believe we were lucky enough to have her create our brand. It will take our business to a level we thought we weren't possible of. She understood our brief thoroughly and it was so easy communicating with her. We cannot recommend Bel enough. Thank you from the bottom of our hearts.
JESS + STEVE, PASTA BUOY
"Working with Bel on my rebrand was one of the best decisions I’ve ever made for my business. "
They were kind, patient, super communicative, and truly made me feel supported through the whole process. If you’re looking for a designer who blends creativity with care (and who’ll make your brand feel like you in the best way), I can’t recommend them enough.
Britt from GIGI&BO
"From the very beginning of my business journey, I knew I had made the right decision working with Bel."
She understood what I had envisioned and nailed it every time. Communicating with Bel was so easy. I couldn't be where I am without her guidance and professionalism. Understanding my brand has paved the way for so much of my decision making within my business. I feel confident in the direction I am heading. Bel is a start up's dream and would recommend her to anyone who wants to level up and shine.
JO, BESPOKE LANE & CO
