I’m a mother first, a thinker by nature, and a doer in how I work.
Founder of Soulve Studio, specialising in branding, packaging and Shopify websites for product-based businesses.
After 14+ years designing for some of Australia’s biggest brands, I stepped away and started Soulve Studio so I could be more present for my children and build a life that worked around my family. This allowed me to bring big-agency thinking to product-based businesses ready to grow with clarity and intention.
Around here, every project starts with a blank page (and probably a flat white), gets sketched from scratch, and ends in a brand identity that’s equal parts bold, smart, and scroll-stopping.
warmly, Bel.
Established in 2021
ABOUT SOULVE STUDIO
SUPPORTING WOMEN IN BUSINESS
Soulve Studio was built on the belief that...
you shouldn’t have to choose between building a business and building a life you want to be present for.
My mission is to help women-led, product-based businesses create brands that support both. Through strategic branding, packaging, and considered design, I build brands that aren’t just beautiful, but clear, intentional, and designed to grow with you so that you can live life on your own terms.
★ ORGANISATION QUEEN ★ MOTHER ★ WIFE ★ 14 YEARS EXPERIENCE ★ CREATIVE SOUL ★ ORGANISATION QUEEN ★ MOTHER ★ WIFE ★ 14 YEARS EXPERIENCE ★ CREATIVE SOUL ★ ★ ORGANISATION QUEEN ★ MOTHER ★ WIFE ★ 14 YEARS EXPERIENCE ★ CREATIVE SOUL ★ ★ ORGANISATION QUEEN ★ MOTHER ★ WIFE ★ 14 YEARS EXPERIENCE ★ CREATIVE SOUL ★ ORGANISATION QUEEN ★ MOTHER ★ WIFE ★ 14 YEARS EXPERIENCE ★ CREATIVE SOUL ★
fun facts
fun facts
Gardening
what i do for fun /
Bee Gees
fav boy band /
11pm-1am
best time i work /
Coffee!
FAVOURITE DRINK /
Early Morning
MORNING OR NIGHT /
Strategy
This is where we set everything up properly. You’ll complete a detailed questionnaire while I onboard you into Asana and your Google Drive so everything is clear, organised, and easy to follow from day one. We build the foundation your brand needs to grow, everything feels clear, intentional, and built to connect.
★ THE PROCESS ★ THE PROCESS ★ THE PROCESS ★ THE PROCESS ★ THE PROCESS ★ THE PROCESS ★ THE PROCESS ★ THE PROCESS ★ THE PROCESS ★ THE PROCESS ★ THE PROCESS ★ THE PROCESS ★ THE PROCESS ★ THE PROCESS ★ THE PROCESS ★ THE PROCESS ★ THE PROCESS ★ THE PROCESS ★ THE PROCESS ★ THE PROCESS ★ THE PROCESS ★ THE PROCESS ★ THE PROCESS ★ THE PROCESS ★ THE PROCESS ★ THE PROCESS ★ THE PROCESS ★ THE PROCESS ★ THE PROCESS ★ THE PROCESS ★ THE PROCESS ★ THE PROCESS ★ THE PROCESS ★ THE PROCESS ★ THE PROCESS ★
THE PROCESS
THE PROCESS
★ THE PROCESS ★ THE PROCESS ★ THE PROCESS ★ THE PROCESS ★ THE PROCESS ★ THE PROCESS ★ THE PROCESS ★ THE PROCESS ★ THE PROCESS ★ THE PROCESS ★ THE PROCESS ★ THE PROCESS ★ THE PROCESS ★ THE PROCESS ★ THE PROCESS ★ THE PROCESS ★ THE PROCESS ★ THE PROCESS ★ THE PROCESS ★ THE PROCESS ★ THE PROCESS ★ THE PROCESS ★ THE PROCESS ★ THE PROCESS ★ THE PROCESS ★ THE PROCESS ★ THE PROCESS ★ THE PROCESS ★ THE PROCESS ★ THE PROCESS ★ THE PROCESS ★ THE PROCESS ★ THE PROCESS ★ THE PROCESS ★ THE PROCESS ★
14
YEARS EXPERIENCE
145
CLIENTS WORKED WITH
378
LABELS CREATED
Years of experience, hundreds of brands, and real work that goes beyond just making things look good.
Let's Break it
down
"Bel has been a true blessing. Working with her has transformed not only my brand but also the way I approach my business. "
She’s the perfect blend of professionalism and creativity, always on time, incredibly organized, and deeply knowledgeable. She listens with care and pours her heart into everything she does, which is reflected in the stunning results we achieved together. Beyond her skill, Bel’s genuine warmth and beauty shine through in both her work and her character. I feel so fortunate to have found someone with whom I’ve built such a meaningful and seamless collaboration. The spirit of our partnership is visible in every detail of my brand’s image. I can’t wait to create even more together. I’m endlessly grateful for your incredible work, Bel.
ALAE, HERBALISTA LOVE
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"Bel - aka superwoman! Where do we even start? Bel completely blew all of our expectations out of the water."
Her attention to detail is out of this world and I can't believe we were lucky enough to have her create our brand. It will take our business to a level we thought we weren't possible of. She understood our brief thoroughly and it was so easy communicating with her. We cannot recommend Bel enough. Thank you from the bottom of our hearts.
JESS + STEVE, PASTA BUOY
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"Working with Bel on my rebrand was one of the best decisions I’ve ever made for my business. "
They were kind, patient, super communicative, and truly made me feel supported through the whole process. If you’re looking for a designer who blends creativity with care (and who’ll make your brand feel like you in the best way), I can’t recommend them enough.
Britt from GIGI&BO
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"I am grateful to have found someone who not only creates beautiful work but is also interested in the goal and outcome."
I decided to work with Bel because I knew that I did not want to spend a few years floundering around trying to figure it all out —instead I wanted things to start out exceptional so that I could focus more on the other aspects of the business that need attention in order to be successful all around.
MADELINE, FLORA X FAUNA
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