Creating

with Branding & Design that Sells Itself.

Specialising in brand strategy, packaging and websites for e-com brands.

You’re more than jUsT a LoGo and some colours that kinda go together.

YOUR BRAND evokes feelings, encourages connection, and tells your story. Your brand’s a whole damn vibe.

YOUR BRAND evokes feelings, encourages connection, and tells your story. Your brand’s a whole damn vibe.

You’re building a business, with a community of totally obsessed (and raving) customers, a beautiful empire if you will. And those customers? They deserve nothing but your best. The inspirational story that makes them feel all the feels, the burning desire to connect (and buy or work) with you.We partner with businesses (like you), who are ready to own your uniqueness and play on what sets you apart. We deliver expert branding, design and creative services, and set you up for wildly successful business growth.

Howdy, I’m Bel!

Founder and creative director of Soulve, your full-service design studio. Specialising in brand strategy, packaging design and websites for small business owners like you, who want to build a confident and consistent brand, increase your sales and conversions, and finally get recognised as a trail blazer in your industry. That’s why you’re here, right?!

So… if you’re ready to stop wasting time googling “best Canva font combinations” or “brand colour palettes” and want to put an actual brand strategy in place, you’re exactly where you need to be.

DISRUPT & DOMINATE YOUR INDUSTRY WITH US

DISRUPT & DOMINATE YOUR INDUSTRY WITH US

REACH YOUR FULL POTENTIAL WITH…

Branding, packaging and website services for service & product-based businesses with soul.

  • Identity, Design & Experience

    Stay ahead of your competitors with a binge-worthy brand designed specifically with your target humans in mind. Strategic timeless design for flawless confidence & consistency.

    SOULVE MY BRANDING

  • Strategic Label & Packaging Design

    Make them do a double-take with irresistible aisle (and scroll) stopping packaging that screams *add to cart*. Intentional design that captures attention (and hearts).

    SOULVE MY PACKAGING

  • Shopify & Squarespace Specialists

    Take your 24/7 virtual storefront to the next level with user-friendly (UX) design and navigation. Human (and search engine) optimised design and brand integration to increase your sales & return customers.

    SOULVE MY WEBSITE

Take a sneak peek at Soulve’s recent projects

KIND WORDS

  • "From the very beginning of my business journey, I knew I had made the right decision working with Bel . From concept , strategy to design , she was able to bring my brand and vision to life. She understood what I had envisioned and nailed it every time. Communicating with Bel was so easy as well. I had no issues being able to reach out and ask questions. I couldn't be where I am without her guidance and professionalism. Understanding my brand has paved the way for so much of my decision making within my business. I feel confident in the direction I am heading and it's all because of my beautiful branding. Bel is a start up's dream and would recommend her to anyone who wants to level up and shine"

    Jo - Founder of Bespoke Lane & Co
    Gifting

  • "I approached Bel to have absolute free rein on my brand, my current one at the time was lacking to my dream clientele. I had absolutely no idea in what direction I wanted to go, I just knew I wanted to stand out from the crowd, I wanted it to be an absolute VIBE! And well, Bel exceeded my expectations more than I could have imagined. She delivered the most creative designs like no others, Bel worked so hard and I was amazed at how promptly she always got back to me. Bel’s attention to detail is outstanding, I found her very easy to communicate with, nothing was ever too much. Moving forward I feel so confident in where my brand is heading! Highly recommend Bel!"

    Leah - Halo Society
    Hair Salon

  • “ I don’t think I have the words in my vocabulary to express how happy and grateful I am to have found and worked with Bel. I feel so confident moving forward with my business with the beautiful clear picture she created for my brand. She absolutely nailed every aspect of the work she did for me and I couldn’t be happier. You NEED Bel, do not go to anyone else under any circumstances, she is your girl! “

    Jesse - Illume Room
    Skin & Makeup Artist

  • "Bel is so professional and lovely to work with, my experience with Soulve has been outstanding from start to finish. Bel was able to beautifully bring my vision to life from the beginning and I felt that she really took the time to fully understand my brand values. Nothing was too much trouble, communication was excellent and I’m SO happy with my new branding and social media designs."

    Minque - Butterfly Botanicals
    Natural Skincare & Wellness

  • "Working with Bel definitely exceeded my expectations on every measure! She was incredibly professional, quick in responding to all requests, very detail oriented, friendly and just an overall joy to work with! We had complete confidence that she understood exactly what we needed from the start and delivered the perfect brand guidelines for our business. Highly recommend!"

    George - Visage Clinics Australia
    Laser Hair Removalist

  • "Thank you Bel! As soon as I found Bel on IG I knew she was the one I needed to lift my brand design. Bel created the most stunning layout, new logo and colour palette. Nothing was too much trouble and the whole process was seamless, fast & easy. Highly recommend!"

    Steph - Beyond Love Creations
    Keepsake Jewellery

  • "Bel- aka superwoman! Where do we even start? Bel completely blew all of our expectations out of the water. Her attention to detail is out of this world and I can’t believe we were lucky enough to have her create our brand. It will take our Buisness to a level we thought we weren’t possible of. She understood our brief thoroughly and it was so easy communicating with her. We cannot recommend Bel enough. Thankyou from the bottom of our hearts."

    Jess - Pasta Buoy
    Pasta Bar

  • "I approached Bel looking to rebrand my business. Her process from start to finish completely blew me away. Bel really works with you to bring your branding vision to life and gives you so many tools and guides to help along the way. I am obsessed with my new branding and I finally feel like I am completely aligned with it. 10/10 would recommend Bel for your future branding projects."

    Krystal - Mae & Me Designs
    Macrame & Fibre Art

  • "I am just blown away by the attention to detail, the research and analysis that Bel did. It wasn't just about creating a new logo, it was so much more than that to help me understand how I can stand out from others in my industry. Bel really understood my vision and as soon as I saw her concept designs, I was already in love. The process itself was so smooth and easy and she explains everything in detail. She makes it known that she cares about you and your brand. Thank you again, Bel! You're amazing!"

    Kelly - Kellyscript
    Calligrapher

  • "From the moment I chatted with Bel, we just clicked. She knew what I wanted and was just as excited as I was to put it all together and oh man did she deliver! She was so prompt with her communication and put in so much effort to create exactly what I was after. She listened to my requests with utmost professionalism. I was so grateful that she showed me the progress of her creation as we went along and was not afraid to experiment!

    Michelle - Marry Us Mich
    Wedding Celebrant

  • "What can I say? Bel did such an amazing job with my new branding! I told her what I was imagining and she hit the nail right on the head! She understood exactly what I wanted, even when I was a little unsure myself! I’m so glad I picked Bel to do my rebranding and will definitely be recommending her to others in the future. Thank you again so much!"

    Georgina - Forever in Bloom & Co.
    Dry Floral Arrangments

Black and white image of a hand pinning an image to a wall full of past Soulve client images
Black and white image of a laptop and stack of books on a couch

Are you ready to REACH YOUR FULL POTENTIAL?