You don’t have weeks to wrestle with Shopify, or your below average Canva brand kit.

[ LET'S BE HONEST ]

Learn more about me

That’s why I created VIP Days a no-BS, done-for-you sprint that transforms your brand identity, online store, packaging or key marketing assets into a cohesive, high-converting powerhouse in no time!

Stop losing sales. Start standing out. Let’s make your e-comm brand look and sell like the premium player it deserves to be.

You don’t have weeks to wrestle with Shopify, or your below average Canva brand kit.

VIP Days: 4 hours

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CLICK HERE TO VIEW THE SHOPIFY HOMEPAGE I COMPLETED IN 4 HOURS

  • 30-min strategy call.
  • 4 hours of focused time on any creative task you need...
  • Website tweaks
  • Branding
  • Packaging Design
  • Social graphics or beyond.
  • 30-min walkthrough video at the end of the session.

$1500 aud

start a project →

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VIP Days: 8 hours

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$2500 aud

CLICK HERE TO VIEW THE BRAND IDENTITY I COMPLETED IN 1 DAY!

  • 30-min strategy call.
  • 8 hours/ 1 DAY of focused time on any creative task you need...
  • Website tweaks
  • Branding
  • Packaging Design
  • Social graphics or beyond.
  • 30-min walkthrough video at the end of the session.
start a project →

VIP Days: 2 Days

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$4000 aud

CLICK HERE TO VIEW THE SHOPIFY STORE I COMPLETED IN 2 DAYS!

  • 1 hr strategy call.
  • 16 hours/ 2 DAYS of focused time on any creative task you need...
  • Website Development
  • Branding Identity
  • Packaging Design
  • Social graphics or beyond.
  • Walkthrough video at the end of the session.
start a project →

VIP Days: 3 Days

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$4500 aud

  • 1 hr strategy call.
  • 3 DAYS of focused time on any creative task you need...
  • Complete Brand Identity
  • Complete Shopify Development
  • Packaging Design
  • Social graphics or beyond.
  • Walkthrough video at the end of the session.

CLICK HERE TO VIEW THE BRANDING + SHOPIFY I COMPLETED IN 3 DAYS!

start a project →

THIS IS FOR YOU IF...

YOU'RE NOT TECH SAVY

You’re an e-commerce brand owner struggling with a Shopify store that’s confusing, outdated, or just not selling.

You’re ready to stop watching YouTube tutorials and crave to have an expert do the work for you.

YOU NEEDED HELP YESTERDAY

 You need it done fast because you’re launching soon or you’re just done with the struggle. You make quick decisions and you trust in my vision,

YOU'VE ALWAYS DIY'D

You don’t want another template, tutorial, or half-finished fix.
You want someone to come in, take over, and execute it properly, with intention behind every decision.

start your project

YOU KNOW SOMETHING’S OFF

Your store doesn’t feel as strong as your product is.
You can’t quite articulate it, but you know it’s not hitting the way it should. You need an expert eye to refine, elevate, and bring it together properly.

No fluff. No guesswork. Just clean, considered design.

I’m a mother first, a thinker by nature, and a doer in how I work.

MORE THAN JUST A DESIGNER...

After 14+ years designing, for some of Australia’s biggest brands (heyy, TipTop and Karicare), I left the red tape behind and started Soulve Studio—so I could bring big-agency brains to smaller, women-led businesses who wanted their brand to do more than just “look good.” 

Around here, every project starts with a blank page (and probably a flat white), gets sketched from scratch, and ends in a brand identity that’s equal parts bold, smart, and scroll-stopping. So if you’re after branding with soul (and sales stats to match), you’re in the right place.

warmly, Bel.

Our approach

Apply + Align

Start by submitting your application so I can understand your business and where you want to go. From there, we’ll jump on a call to talk through your goals and make sure we choose the right amount of hours required for your project.

Our approach

This is an extremely collaborative process!

Our approach

Our approach

Planning Time

This is where we set everything up properly. You’ll complete a detailed questionnaire while I onboard you into Asana and your Google Drive so everything is clear, organised, and easy to follow from day one. I will prep before I start so no to waste any time on the day.

This is an extremely collaborative process!

Our approach

Our approach

This is when I need you..

Once your day is here, you will be available all day for quick feedback so not to slow the process down. We can chat through Asana, the phone or even IG voice notes to be sure you are kept in the loop at all times.

This is an extremely collaborative process!

Our approach

Our approach

Delivery

With a strong foundation in place, your brand is designed with purpose and refinement. You’ll walk away with everything you need to show up confidently, with a brand that not only looks elevated but actually works for your business.

This is an extremely collaborative process!

Instant feedback and making quick decisions!

"Bel has been a true blessing. Working with her has transformed not only my brand but also the way I approach my business. "

She’s the perfect blend of professionalism and creativity, always on time, incredibly organized, and deeply knowledgeable. She listens with care and pours her heart into everything she does, which is reflected in the stunning results we achieved together. Beyond her skill, Bel’s genuine warmth and beauty shine through in both her work and her character. I feel so fortunate to have found someone with whom I’ve built such a meaningful and seamless collaboration. The spirit of our partnership is visible in every detail of my brand’s image. I can’t wait to create even more together. I’m endlessly grateful for your incredible work, Bel.

ALAE, HERBALISTA LOVE

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"Bel - aka superwoman! Where do we even start? Bel completely blew all of our expectations out of the water."

Her attention to detail is out of this world and I can't believe we were lucky enough to have her create our brand. It will take our business to a level we thought we weren't possible of. She understood our brief thoroughly and it was so easy communicating with her. We cannot recommend Bel enough. Thank you from the bottom of our hearts.

JESS + STEVE, PASTA BUOY

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"Working with Bel on my rebrand was one of the best decisions I’ve ever made for my business. "

They were kind, patient, super communicative, and truly made me feel supported through the whole process. If you’re looking for a designer who blends creativity with care (and who’ll make your brand feel like you in the best way), I can’t recommend them enough.

Britt from GIGI&BO

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"I am grateful to have found someone who not only creates beautiful work but is also interested in the goal and outcome."

I decided to work with Bel because I knew that I did not want to spend a few years floundering around trying to figure it all out —instead I wanted things to start out exceptional so that I could focus more on the other aspects of the business that need attention in order to be successful all around.

MADELINE, FLORA X FAUNA

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"From the very beginning of my business journey, I knew I had made the right decision working with Bel."

She understood what I had envisioned and nailed it every time. Communicating with Bel was so easy. I couldn't be where I am without her guidance and professionalism. Understanding my brand has paved the way for so much of my decision making within my business. I feel confident in the direction I am heading. Bel is a start up's dream and would recommend her to anyone who wants to level up and shine.

JO, BESPOKE LANE & CO

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One designer. One vision. No disconnect.

A full service studio, from an idea to the launch. Complete brands, built end to end.


One designer.
One vision.
No disconnect.

A full service studio, from an idea to the launch. Complete brands, built end to end.

View portfolio

branding + shopify + packaging design

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