Branding and food packaging design for Pasta Buoy restaurant.
Pasta Buoy
Pasta Buoy is all about fresh hand made pasta on site.. daily! A husband and wife duo who are passionate about good quality food that's deliciously authentic and convenient for you.
the challenge
Create a distinctive brand identity and packaging system for a new handmade pasta bar that would stand out in the local Huskisson food scene. The brand needed to feel authentic, memorable and full of personality, while translating cohesively across the physical store, product packaging and customer experience.
the Solution
A playful brand identity was developed around Pasta Buoy’s handmade, personality-filled approach to food, supported by custom illustrations and a distinctive visual language.
The identity was carried through to the product packaging design, creating a cohesive system across the fresh pasta range and bringing the Pasta Buoy personality to every customer touchpoint.
the Result
An amazing decor to match the branding and strategy developed for the brand. A unique and one of a kind authentic bricks and mortar store was developed for this family business.
The concept exploration phase.
"Bel - aka superwoman! Where do we even start? Bel completely blew all of our expectations out of the water."
Her attention to detail is out of this world and I can't believe we were lucky enough to have her create our brand. It will take our business to a level we thought we weren't possible of. She understood our brief thoroughly and it was so easy communicating with her. We cannot recommend Bel enough. Thank you from the bottom of our hearts.
JESS AND STEVE - PASTA BUOY
