Strategic brand identity design for product-based businesses ready to build something considered, cohesive, and built to grow.
For product-based brands ready to grow with clarity and direction
Soulve Studio offers strategic branding and brand identity design for product-based businesses at every stage, from startups to scaling brands and rebrands. We work with founders to create considered, cohesive brands that feel aligned, stand out in their market, and are built to support long-term growth.
Most branding skips the thinking and jumps straight into design. This doesn’t.
- 30+ page brand strategy document (positioning, audience, messaging)
- Complete brand identity suite (logos, icons, brand marks, patterns)
- Colour palette & font pairings with brand guidelines
- Messaging direction (how your brand sounds and communicates)
- 3 rounds of revisions
- Custom hand-drawn graphics
- Organised, ready-to-use final files
This is a strategy-led branding and brand identity design experience created to give your business clarity, direction, and a brand you can grow with. Everything is considered, built with intention, and designed to support your business long-term.
the investment
what do i get?
$5,000 AUD*
To make the process more accessible, flexible payment options are available. You can choose to split your investment into 50/50, or into 2, 3, or 4 equal monthly payments via automatic billing.
Your project is secured once your first payment is made, with the remaining payments scheduled in line with your selected plan.
*All pricing is listed in AUD, with GST added for Australian-based businesses.
the investment
what do i get?
what we offer
what we offer
what we offer
Branding Package
I’m a mother first, a thinker by nature, and a doer in how I work.
MORE THAN JUST A DESIGNER...
After 14+ years designing, for some of Australia’s biggest brands (heyy, TipTop and Karicare), I left the red tape behind and started Soulve Studio—so I could bring big-agency brains to smaller, women-led businesses who wanted their brand to do more than just “look good.”
Around here, every project starts with a blank page (and probably a flat white), gets sketched from scratch, and ends in a brand identity that’s equal parts bold, smart, and scroll-stopping. So if you’re after branding with soul (and sales stats to match), you’re in the right place.
warmly, Bel.
Strategy
This is where we set everything up properly. You’ll complete a detailed questionnaire while I onboard you into Asana and your Google Drive so everything is clear, organised, and easy to follow from day one. We build the foundation your brand needs to grow, everything feels clear, intentional, and built to connect.
★ THE PROCESS ★ THE PROCESS ★ THE PROCESS ★ THE PROCESS ★ THE PROCESS ★ THE PROCESS ★ THE PROCESS ★ THE PROCESS ★ THE PROCESS ★ THE PROCESS ★ THE PROCESS ★ THE PROCESS ★ THE PROCESS ★ THE PROCESS ★ THE PROCESS ★ THE PROCESS ★ THE PROCESS ★ THE PROCESS ★ THE PROCESS ★ THE PROCESS ★ THE PROCESS ★ THE PROCESS ★ THE PROCESS ★ THE PROCESS ★ THE PROCESS ★ THE PROCESS ★ THE PROCESS ★ THE PROCESS ★ THE PROCESS ★ THE PROCESS ★ THE PROCESS ★ THE PROCESS ★ THE PROCESS ★ THE PROCESS ★ THE PROCESS ★
THE PROCESS
THE PROCESS
★ THE PROCESS ★ THE PROCESS ★ THE PROCESS ★ THE PROCESS ★ THE PROCESS ★ THE PROCESS ★ THE PROCESS ★ THE PROCESS ★ THE PROCESS ★ THE PROCESS ★ THE PROCESS ★ THE PROCESS ★ THE PROCESS ★ THE PROCESS ★ THE PROCESS ★ THE PROCESS ★ THE PROCESS ★ THE PROCESS ★ THE PROCESS ★ THE PROCESS ★ THE PROCESS ★ THE PROCESS ★ THE PROCESS ★ THE PROCESS ★ THE PROCESS ★ THE PROCESS ★ THE PROCESS ★ THE PROCESS ★ THE PROCESS ★ THE PROCESS ★ THE PROCESS ★ THE PROCESS ★ THE PROCESS ★ THE PROCESS ★ THE PROCESS ★
"Bel has been a true blessing. Working with her has transformed not only my brand but also the way I approach my business. "
She’s the perfect blend of professionalism and creativity, always on time, incredibly organized, and deeply knowledgeable. She listens with care and pours her heart into everything she does, which is reflected in the stunning results we achieved together. Beyond her skill, Bel’s genuine warmth and beauty shine through in both her work and her character. I feel so fortunate to have found someone with whom I’ve built such a meaningful and seamless collaboration. The spirit of our partnership is visible in every detail of my brand’s image. I can’t wait to create even more together. I’m endlessly grateful for your incredible work, Bel.
ALAE, HERBALISTA LOVE
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"Bel - aka superwoman! Where do we even start? Bel completely blew all of our expectations out of the water."
Her attention to detail is out of this world and I can't believe we were lucky enough to have her create our brand. It will take our business to a level we thought we weren't possible of. She understood our brief thoroughly and it was so easy communicating with her. We cannot recommend Bel enough. Thank you from the bottom of our hearts.
JESS + STEVE, PASTA BUOY
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"Working with Bel on my rebrand was one of the best decisions I’ve ever made for my business. "
They were kind, patient, super communicative, and truly made me feel supported through the whole process. If you’re looking for a designer who blends creativity with care (and who’ll make your brand feel like you in the best way), I can’t recommend them enough.
Britt from GIGI&BO
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"I am grateful to have found someone who not only creates beautiful work but is also interested in the goal and outcome."
I decided to work with Bel because I knew that I did not want to spend a few years floundering around trying to figure it all out —instead I wanted things to start out exceptional so that I could focus more on the other aspects of the business that need attention in order to be successful all around.
MADELINE, FLORA X FAUNA
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"From the very beginning of my business journey, I knew I had made the right decision working with Bel."
She understood what I had envisioned and nailed it every time. Communicating with Bel was so easy. I couldn't be where I am without her guidance and professionalism. Understanding my brand has paved the way for so much of my decision making within my business. I feel confident in the direction I am heading. Bel is a start up's dream and would recommend her to anyone who wants to level up and shine.
JO, BESPOKE LANE & CO
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One designer. One vision. No disconnect.
A full service studio, from an idea to the launch. Complete brands, built end to end.
One designer.
One vision.
No disconnect.
A full service studio, from an idea to the launch. Complete brands, built end to end.
branding + shopify + packaging design
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