Custom Shopify website design & development for product-based businesses ready to create a seamless, considered online store that supports how they sell.
Shopify Website Design & Development for Product-Based Brands
Soulve Studio offers Shopify website design and development for product-based businesses, working with startups, scaling brands, and rebrands across beauty, wellness, lifestyle, and food. Your Shopify store is designed and built by me, ensuring every detail, from branding to user experience to performance, is aligned from day one.
Your website should feel clear, considered, and easy to use, for both you and your customer.
This service is tailored specifically for product-based businesses, ensuring your store is structured to showcase your products clearly, support bundling and upselling, and create an intuitive shopping experience.
- Custom Shopify website design & development
- Product page design
- Collection and navigation structure
- Mobile optimisation
- Shopify setup and launch support
- Setup and configuration of up to 10 products
- Custom-coded Shopify theme (no pre-made templates)
- Promotional pop-up integration with Klaviyo or Flodesk
- Up to 6 custom-designed pages
- Integration of conversion-focused apps (upsells + cross-sells)
- Domain connection and backend setup
- Multiple video handover tutorials so you feel confident to update and manage your website
$6,000 AUD*
To make the process more accessible, flexible payment options are available. You can choose to split your investment into 50/50, or into 2, 3, or 4 equal monthly payments via automatic billing.
Your project is secured once your first payment is made, with the remaining payments scheduled in line with your selected plan.
*All pricing is listed in AUD, with GST added for Australian-based businesses.
what we offer
what we offer
Custom Shopify Website Design
Shopify Package
I’m a mother first, a thinker by nature, and a doer in how I work.
MORE THAN JUST A DESIGNER...
After 14+ years designing, for some of Australia’s biggest brands (heyy, TipTop and Karicare), I left the red tape behind and started Soulve Studio—so I could bring big-agency brains to smaller, women-led businesses who wanted their brand to do more than just “look good.”
Around here, every project starts with a blank page (and probably a flat white), gets sketched from scratch, and ends in a brand identity that’s equal parts bold, smart, and scroll-stopping. So if you’re after branding with soul (and sales stats to match), you’re in the right place.
warmly, Bel.
Yes, every Shopify website is both designed and developed by me in-house. I don’t outsource or hand your project off to a developer. This means your branding, user experience, and Shopify build are all aligned from the start, resulting in a more seamless, high-performing online store.
What’s included in your Shopify service?
Can you redesign my existing Shopify store?
Will my Shopify store be optimised for conversions?
Will I be able to update my Shopify store myself?
Do you design and develop Shopify websites?
Can you redesign my existing Shopify store?
I don’t rely on pre-designed templates. Most of my Shopify stores are built from a clean, minimal base theme — allowing me to design and develop your website from the ground up, almost like a blank canvas. This gives us complete flexibility to create a store that is fully aligned with your brand and optimised for conversions. If you’ve already purchased a specific Shopify theme, I’m also happy to work within that and customise it to elevate the design and performance. The end result is never “template-looking”, it’s a strategically designed and fully developed Shopify store tailored to your business.
What if I don’t like the designs?
Do you use templates or build custom Shopify stores?
Will my Shopify store be optimised for conversions?
Will I be able to update my Shopify store myself?
Do you design and develop Shopify websites?
Yes. I offer Shopify redesigns for brands that have outgrown their current website or have DIY'd in the past.
This includes refining your brand direction, improving user experience, and rebuilding your store so it feels cohesive, professional, and optimised for conversions. If you need a light refresh my VIP DAY service may work for you.
Will I be able to update my Shopify store myself?
What’s included in your Shopify service?
Can you redesign my existing Shopify store?
Will my Shopify store be optimised for conversions?
Do you design and develop Shopify websites?
Will my Shopify store be optimised for conversions?
Absolutely. Every Shopify store I design and develop is built with conversion in mind.
This includes: Strategic layout structure, Clear product positioning, Easy navigation, Mobile-first design, Optimised product pages as well as conversion focused apps like upselling and cross selling.
What’s included in your Shopify service?
Can you redesign my existing Shopify store?
Will I be able to update my Shopify store myself?
Do you design and develop Shopify websites?
Will I be able to update my Shopify store myself?
Yes! Shopify is designed to be user-friendly, and I ensure your store is set up in a way that you can easily manage products, content, and orders.
You’ll also receive guidance so you feel confident running your store post-launch. I film PLENTY of videos teaching you how to manage your own website, as it's yours after all!
What’s included in your Shopify service?
Can you redesign my existing Shopify store?
Will my Shopify store be optimised for conversions?
Do you design and develop Shopify websites?
FAQ's
Our approach
Our approach
Questionnaire
This is where we set everything up properly. You’ll complete a detailed questionnaire while I onboard you into Asana and your Google Drive so everything is clear, organised, and easy to follow from day one. We build the foundation your brand needs to grow, everything feels clear, intentional, and built to connect.
"Bel has been a true blessing. Working with her has transformed not only my brand but also the way I approach my business. "
She’s the perfect blend of professionalism and creativity, always on time, incredibly organized, and deeply knowledgeable. She listens with care and pours her heart into everything she does, which is reflected in the stunning results we achieved together. Beyond her skill, Bel’s genuine warmth and beauty shine through in both her work and her character. I feel so fortunate to have found someone with whom I’ve built such a meaningful and seamless collaboration. The spirit of our partnership is visible in every detail of my brand’s image. I can’t wait to create even more together. I’m endlessly grateful for your incredible work, Bel.
ALAE, HERBALISTA LOVE
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"Bel - aka superwoman! Where do we even start? Bel completely blew all of our expectations out of the water."
Her attention to detail is out of this world and I can't believe we were lucky enough to have her create our brand. It will take our business to a level we thought we weren't possible of. She understood our brief thoroughly and it was so easy communicating with her. We cannot recommend Bel enough. Thank you from the bottom of our hearts.
JESS + STEVE, PASTA BUOY
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"Working with Bel on my rebrand was one of the best decisions I’ve ever made for my business. "
They were kind, patient, super communicative, and truly made me feel supported through the whole process. If you’re looking for a designer who blends creativity with care (and who’ll make your brand feel like you in the best way), I can’t recommend them enough.
Britt from GIGI&BO
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"I am grateful to have found someone who not only creates beautiful work but is also interested in the goal and outcome."
I decided to work with Bel because I knew that I did not want to spend a few years floundering around trying to figure it all out —instead I wanted things to start out exceptional so that I could focus more on the other aspects of the business that need attention in order to be successful all around.
MADELINE, FLORA X FAUNA
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"From the very beginning of my business journey, I knew I had made the right decision working with Bel."
She understood what I had envisioned and nailed it every time. Communicating with Bel was so easy. I couldn't be where I am without her guidance and professionalism. Understanding my brand has paved the way for so much of my decision making within my business. I feel confident in the direction I am heading. Bel is a start up's dream and would recommend her to anyone who wants to level up and shine.
JO, BESPOKE LANE & CO
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One designer. One vision. No disconnect.
A full service studio, from an idea to the launch. Complete brands, built end to end.
One designer.
One vision.
No disconnect.
A full service studio, from an idea to the launch. Complete brands, built end to end.
branding + shopify + packaging design
PORTFOLIO PORTFOLIO PORTFOLIO PORTFOLIO PORTFOLIO PORTFOLIO PORTFOLIO PORTFOLIO PORTFOLIO PORTFOLIO PORTFOLIO
