the challenge
To create a distinctive brand direction inspired by old Florida, bringing together vintage character, warmth and nostalgia across the identity, product packaging and ecommerce experience, while staying connected to Tropical Tallow's mission and values.
the solution
A complete visual identity, packaging system and custom Shopify website designed to feel cohesive across every customer touchpoint. The new direction combines nostalgic old-Florida character with a more polished, intentional ecommerce presence built for the brand's next stage of growth.
the result
A distinctive natural skincare brand with a cohesive identity, packaging and Shopify store that feels recognisably Tropical Tallow, giving the business a stronger, more professional foundation for growth.
The Transformation
See how the Tropical Tallow brand and packaging evolved before and after working with Soulve Studio.
"She’s incredibly talented, easy to work with, and genuinely cares about the brands she works with."
BRITT + ALEX
Bel was always open to feedback and happy to make adjustments along the way. She also knew when to gently steer us back in the right direction when we started overthinking things or getting off track. Having someone we could trust throughout the process made all the difference.
We’re obsessed with everything she did and couldn’t be happier with the final result. She absolutely nailed it!! Thank you, Bel! We are so excited for the future of our business and we are truly grateful for all of your hard work.
We absolutely loved working with Bel! She took our ideas and turned them into something even better than we imagined. From the start, she really understood who we are and what we were trying to create. What we appreciated most was her ability to elevate the brand while still keeping it fun and true to our personality. From our logo, product labels, mailers, Instagram, and website, every piece feels cohesive and intentional.
It feels more polished, professional, and elevated, but it still feels like us. Going from a homemade Canva logo, to having a true brand identity feels surreal.
