Packaging & Label Design for Product-Based Businesses

A packaging designer brings your brand to life across the physical products your customers see, hold and buy. At Soulve Studio, I design product labels, boxes, cartons, pouches and other packaging formats, considering everything from visual hierarchy and brand consistency to materials, finishes and print production. The goal is packaging that not only looks beautiful, but communicates clearly and is ready to be professionally produced.

Absolutely. If you already have an established brand identity, I can work with your existing logo, colours, typography and brand assets to create packaging that feels like a natural extension of your brand.
If your existing branding isn't strong enough to support the packaging you're envisioning, I'll let you know before we begin and can recommend whether a brand refresh or full brand identity would be a better first step.

I design packaging and labels for a wide range of product formats, including bottles, jars, tubes, boxes, cartons, pouches, tins, sachets, sleeves and product labels.
I specialise in product-based businesses across skincare, beauty, wellness, food, beverage, supplements, natural products, home fragrance and lifestyle, with each project designed specifically around the product, customer and requirements of the packaging format.

Yes. Packaging isn't finished when it looks good on screen.
Once your design is approved, I prepare professional print-ready artwork according to your printer or packaging supplier's specifications. This can include working with dielines, bleed and safe areas, colour setup, finishes and other production requirements to make sure your artwork is properly prepared for print.
This print and production knowledge is a big part of my packaging design process.

Packaging design costs vary depending on the type of packaging, number of products and complexity of the project. At Soulve Studio, custom label design starts from $1,200 AUD, with boxes and cartons starting from $1,500 AUD. Each project is quoted based on your specific packaging requirements, with additional products or variants able to be added as your range grows.

Yes. Once we've established the core packaging direction, I can extend the design across additional products, flavours, scents, formulations, sizes or variants.
Creating the system properly from the beginning means your range can feel cohesive while still making each product easy to identify—and gives you a stronger foundation as you add new products in the future.

Ideally, yes. Your packaging should be an extension of a clear brand identity rather than something designed in isolation.
If you're launching a new product-based business and need both, I can create your brand identity and packaging together, so the logo, typography, colour palette, brand assets and packaging are designed as one cohesive system from the beginning.
If you also need your online store, Soulve Studio offers Shopify design and development, allowing your brand, packaging and ecommerce experience to feel consistent from the physical product through to the website.