Minty and Mallow
BRANDING AND PACKAGING
A celebration of youthful skin and spirit. Their mission is to sprinkle joy in every bottle and jar, specifically concocted for the fabulous pre-teens and teenagers out there.
Previously under another brand name that wasn't clear on who they were targeting, there was a lot of confusion as they were selling to everyone and targeting no one.
the challenge
Through developing the brand strategy we were able to uncover exactly who this brand is targeting and how to successfully sell to them by using the right colours, fonts and messaging.
the Solution
A brand thats tailored to target teens/preteens with products that are backed by science with messaging and aesthetic that speaks to this audience.
the Result
