Minty & Mallow
branding & packaging design
A celebration of youthful skin and spirit. Their mission is to sprinkle joy in every bottle and jar, specifically concocted for the fabulous pre-teens and teenagers out there.
the challenge
Previously under another brand name that wasn't clear on who they were targeting, there was a lot of confusion as they were selling to everyone and targeting no one.
the solution
Through developing the brand strategy we were able to uncover exactly who this brand is targeting and how to successfully sell to them by using the right colours, fonts and messaging.
the result
A brand thats tailored to target teens/preteens with products that are backed by science with messaging and aesthetic that speaks to this audience.
“I don’t think I have the words in my vocabulary to express how happy and grateful I am to have found and worked with Bel.”
I feel so confident moving forward with my business with the beautiful clear picture she created for my brand. She absolutely nailed every aspect of the work she did for me and I couldn’t be happier. You NEED Bel, do not go to anyone else under any circumstances, she is your girl!
JESSE
“I approached Bel looking to rebrand my business. Her process from start to finish completely blew me away.”
Bel really works with you to bring your branding vision to life and gives you so many tools and guides to help along the way. I am obsessed with my new branding and I finally feel like I am completely aligned with it. 10/10 would recommend Bel for your future branding projects.
KRYSTAL - MAE & ME DESIGNS
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"Bel - aka superwoman! Where do we even start? Bel completely blew all of our expectations out of the water."
Her attention to detail is out of this world and I can't believe we were lucky enough to have her create our brand. It will take our business to a level we thought we weren't possible of. She understood our brief thoroughly and it was so easy communicating with her. We cannot recommend Bel enough. Thank you from the bottom of our hearts.
JESS - PASTA BUOY
“I'm just blown away by the attention to detail, the research and analysis Bel did.”
It wasn't just about creating a new logo, it was so much more than that to help me understand how I can stand out from others in my industry. Bel really understood my vision and as soon as I saw her concept designs, I was already in love. The process itself was so smooth and easy and she explains everything in detail. She makes it known that she cares about you and your brand. Thank you again Bel! You're amazing!
KELLY - KELLYSCRIPT
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“From the moment I chatted with Bel, we just clicked. She knew what I wanted and was just as excited as I was to put it all together and oh man did she deliver!"
She was so prompt with her communication and put in so much effort to create exactly what I was after. She listened to my requests with utmost professionalism. I was so grateful that she showed me the progress of her creation as we went along and was not afraid to experiment!
MICHELLE - MARRY US RICH
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